Advisory & Coaching
Strategic advising and 1:1 coaching for founders, engineering leaders, and senior ICs. From product direction and prioritization to career development, get the clarity and confidence to move forward.
Navigate complexity with confidence
Leadership can be lonely, and scaling technical organizations is complex. Whether you’re a founder wrestling with product strategy, an engineering manager building your first team, or a Staff Engineer at a career crossroads, you don’t have to figure it out alone.
I partner with technical leaders to provide the clarity, strategy, and sounding board they need to move forward.
My Approach - The Hybrid Model: Pure coaching asks you to find your own answers. Pure consulting tells you what to do. I work fluently between both. I’ll help you unlock your own insights through coaching, but I’m also ready to put on my “Advisor” hat and share direct, pragmatic recommendations based on 27+ years of experience at Google and startups.
Engagement Models
I offer flexible engagement structures tailored to your specific needs:
Strategic Advisory & Fractional Leadership
For Founders and Companies
I act as a strategic partner or fractional executive (CTO/VP Engineering) to help you navigate critical phases of growth.
- Product & Tech Strategy Aligning technical choices with business goals and defining clear roadmaps.
- Organizational Design Structuring teams for velocity and scale.
- Hiring & Culture Defining the roles you need and building the culture to retain them.
- Fractional Roles Stepping in to lead engineering functions on an interim basis.
Executive & Career Coaching
For Engineering Leaders and Senior ICs
1:1 partnership focused on your personal growth, decision-making, and career trajectory.
- Navigating Crossroads Making the hard choices - IC vs. Manager, Big Tech vs. Startup, or staying vs. leaving.
- Leadership Development Leveling up from managing tasks to leading people and strategy.
- Performance & Communication Handling difficult conversations, managing up, and increasing your influence.
- Sustainable Success Delivering high impact without burning out.
What I bring
- The Full Spectrum I’ve spent over a decade in agile startups and 13+ years scaling engineering at Google. I understand the chaos of day one and the complexity of day one thousand.
- Technical & Business Fluency I bridge the gap. I understand distributed systems and API design, but I also speak business goals, product-market fit, and organizational dynamics.
- Radical Candor without the Corporate Speak You’ll get practical guidance, not management platitudes. I help you see your blind spots and challenge your thinking so you can grow.
- Empathy & Experience From pivots and layoffs to promotions and hyper-growth, I’ve navigated the highs and lows. I bring that perspective to every session.
What you can expect
- Clarity: Cut through the noise to identify the core problem and the most effective path forward.
- Action: Walk away from every session with concrete, practical next steps - not just theory.
- Acceleration: Bypass common pitfalls and grow faster by leveraging my experience.
- Confidence: Make high-stakes decisions knowing you’ve stress-tested them with an experienced partner.
Ready to talk?
Whether you need a fractional leader to steady the ship or a coach to help you level up, let’s connect. Share your current challenge, and we’ll define the right engagement to solve it.