Privacy Policy

Last updated: Oct 30, 2025

This Privacy Policy explains how Sunset Mesa Ventures LLC, doing business as Froehlich Nexus (“we”, “us”, or “our”), collects, uses, and shares information when you use this website (the “Site”). By using the Site, you agree to this Privacy Policy. For website Terms of Service, see our Terms of Service.

For purposes of data protection laws, Sunset Mesa Ventures LLC is the data controller for personal information collected through the Site.

We run a primarily static informational website. The main ways we may process personal information are: (A) analytics and cookies to understand traffic and improve the Site, and (B) information you submit via our contact form so we can respond to inquiries and potential engagements.

1) Information we collect

Contact form information: When you submit the contact form, we receive the information you choose to provide (e.g., name, email, company, message, and any other details you include). We use Netlify Forms to process form submissions.
Usage data and analytics: We use analytics tools (Google Analytics) that collect information about how visitors use the Site, such as pages viewed, referrers, general location (city/region), device/browser type, and time spent. This relies on cookies or similar technologies. For more information about how Google uses data, visit Google’s Privacy Policy.
Technical logs: Our hosting and security tooling may automatically collect basic technical information (e.g., IP address, request timestamps, and user agent) to operate the Site, prevent abuse, and maintain security.

2) How we use information

We use information to:

Respond to and manage inquiries from the contact form, including following up with potential clients.
Operate, protect, and improve the Site, including measuring and understanding usage.
Detect, prevent, and address technical or security issues and misuse.
Comply with applicable legal obligations and enforce our Terms of Service.

3) Legal bases (where applicable)

Where required by law (e.g., in the EEA/UK), we process information on the following legal bases:

Consent: for placing and reading non-essential cookies (e.g., analytics) where consent is required.
Legitimate interests: to operate and secure the Site, understand usage in an aggregated way, and respond to your inquiries (including pre-contractual steps you request).
Legal obligations: to comply with laws, regulations, and valid legal process.

4) Cookies and similar technologies

We use cookies and similar technologies to run the Site and understand usage.

Essential cookies: required for core site functionality and security; these cannot be disabled.
Analytics cookies: help us understand how the Site is used so we can improve it. These may be set by third parties (e.g., Google Analytics). Where required, we will request your consent before setting non-essential cookies.

You can control cookies through the Site’s cookie notice (where available) and your browser settings. Blocking some cookies may impact the Site’s functionality.

We do not sell your personal information. We may share information with:

Service providers: trusted vendors that help us operate the Site (e.g., Netlify for hosting and form processing, Google Analytics for usage analytics, CDN and security providers). They process information on our behalf and under appropriate safeguards.
Legal and compliance: to comply with applicable law or respond to valid legal requests, or to protect the rights, property, and safety of us, our users, or others.
Business transfers: in connection with a merger, acquisition, or other change of control, subject to standard confidentiality obligations.

6) International transfers

If you access the Site from outside the United States, your information may be processed in countries that may have different data protection laws than your country. Where required, we implement appropriate safeguards for such transfers.

7) Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy (e.g., responding to inquiries and evaluating potential client engagements) and to meet legal, accounting, or reporting requirements. Analytics data may be retained for the periods set by our analytics providers.

8) Your choices and rights

Cookies: You can manage cookies via the Site’s cookie notice (where available) and your browser settings.
Marketing: We currently do not run email marketing via the Site. If this changes, we will provide appropriate opt-in/opt-out choices.
Access, correction, deletion: Depending on your location, you may have rights to request access to, correction of, or deletion of your personal information, or to object to or restrict certain processing. To exercise these rights, please contact us using the Site’s contact form and indicate your request and location so we can assess and respond under applicable laws. We will respond to valid requests within 30 days (or as required by applicable law).

We do not knowingly collect information from children under the age of 16. If you believe a child has provided personal information via the Site, please reach out via the contact form and we will take appropriate steps.

9) Additional rights for US residents

If you are a resident of California, Colorado, Connecticut, Virginia, or another US state with applicable privacy laws, you may have additional rights including:

Right to know what personal information we collect, use, and share
Right to request deletion of your personal information (subject to certain exceptions)
Right to correct inaccurate personal information
Right to opt out of “sales” or “sharing” of personal information for targeted advertising (note: we do not sell or share personal information)
Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us via the Site’s contact form with your specific request and state of residence. We will verify your identity and respond as required by applicable law.

10) Security

We take reasonable and appropriate measures to help protect personal information from loss, misuse, and unauthorized access or disclosure. No method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11) Third-party links and services

The Site may link to or integrate third-party websites and services (e.g., analytics providers). We are not responsible for their practices. Your use of third-party sites and services is subject to their privacy policies and terms.

12) Changes to this Privacy Policy

We may update this policy from time to time. The “Last updated” date at the top reflects the latest changes. Your continued use of the Site after an update means you accept the revised policy.

13) How to contact us

For privacy-related requests or questions, please use the Site’s contact form. This helps us route your request appropriately and respond in a timely manner.